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Displaying powerpoint presentation on chapter 2 basic marketing concepts 976532 available to view or download. There is a tight linkage typically through use of web links to established definitions e. Browse our product catalogue and lecturer resources. Ppt unit 3 basic marketing concepts powerpoint presentation. The most basic concept underlying marketing is that of human needs. Consumers favor products that offer the most quality, performance, and innovative features. Really, digital marketing implies all digital devices, not just internet or web based ones. Mccarthy was well known for his innovative teaching materials and texts, including basic marketing and essentials of marketing. Digital marketing, online marketing, web marketing and internet marketing are usually used as synonyms. The basic principles of marketing consist of product, price, place and promotion. Marketing mix product variety quality design features brand packing sizes services warranties returns price list price discounts allowances p. Marketing concept includes the marketing research, market segmentation, and marketing mix.
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According to belch and belch, whenever need arises. The right product, in the right place, at the right time, at the right price. The american marketing association ama recommends the definition, advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor. Chapter 1 basic concepts of marketing mktg2100 uon studocu. Powerpoint presentation download only for basic business. Together, these four principles are known as the 4 p for its initials in english marketing, and include the integration of marketing. Philip kotler and kevin lane keller classify the concepts of marketing activities as following. Ppt basic networking concepts powerpoint presentation. Generally, an ebook can be downloaded in five minutes or less. My 40year career in marketing has produced some knowledge and even a little wisdom. Leverage, differentiation, moving from confusion to clarity, multiple directions, decision making, issue discussion, motivating. Core marketing concepts evolved marketing concepts role of marketing in todays organization advantages of marketing identifying th slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Service marketing mix the service marketing or the 7p of service marketing alternate marketing mix the 4 cs of marketing management. Some models expand these basic principles to 7 ps, or another variation.
Discovering and getting the most related and suitable powerpoint templates are as simple as. Summary principles of marketing kotler worldsupporter. Browse all concepts in powerpoint from ceo pack below. Dennis adcock, using mccarthys four ps, defines marketing in a short but realistic way. I didnt mention smartphones, apps, facebook ads or blogs at all. The marketing concept is the philosophy that urges organization to focus on their customers needs. Arduino ppt play ppt download educational ppt for free.
Basic concepts of marketing marketing sales free 30. Scribd is the worlds largest social reading and publishing site. Marketing definition there are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i. Basic concepts of marketing marketing concepts, business concepts, are the ways by which the enterprises can implement their marketing, commerce and sales activities philip kotler and kevin lane keller classify the concepts of marketing activities as following holistic marketing concept. Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Thats because digital marketing has nothing to do with the internet.
We know you have excellent wisdom about the marketing management and theories. Learning objectives i knowledge and understanding concepts, paradigms and processes of marketing strategic marketing theories, models and concepts organisationwide nature of marketing strategic marketing planning process and techniques in the context of globalisation information technology. In this sense, online marketing, web marketing and digital marketing are true synonyms, talking about marketing developed through the web. The best concept and strategy of marketing ppt marketing slides. Protection and presentation are the basic functions of a packaging ii. The customers do take care of the price of the products, its availability, etc. Before we explore and understand what is digital marketing, lets start with the basic concept of marketing marketing is a broad term that encompasses every activity related to promoting the services of a business or selling products to the customers. This accounting terminology checklist outlines the terminology, concepts and conventions that are accepted within the accounting profession. The basic mantra of marketing is to get the customer interested in the products or services that you are offering.
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This marketing mix template is distinctively designed ppt in unique shape and style, each shape looking like a student sitting behind a desk, it symbolically indicates the. When physiological needs and safety needs are, by and large, taken care of. For a marketing strategy to be effective, the four components must be used correctly. Powerpoint presentations ppt collection for basic computer.
This concept allowed us to briefly explain the concept of combining all the main marketing factors that contribute to the successful operation of the company. Basics of marketing sri shahu mandir mahavidyalaya. Marketing is a buyeroriented process involving the creation, communication, and delivery of value even as it strives to build and retain lifetime customer loyalty. Internal marketing concepts internal marketing deals with marketing to your internal customers relationship marketing building better relations with the customers for better business integrated marketing based. Marketing is simply the performance of business activities that direct the. Mickey smith, rph, phd director, center for pharmaceutical marketing and management university of mississippi.
Introduction to marketing concepts read on to get a quick introduction to marketing. Notes on basics of marketing 2 p a g e notes understanding customers module introduction. Chapter 1 basic concepts of marketing mktg2100 uon. Powerpoint concepts templates set has a wide array of business conceptsexpressed using metaphors and analogies. Following are some of the marketing definitions available. Basicconceptsofmarketing authorstream presentation. November 3, 2015 tips to take care of georgette and chiffon sarees ppt.
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First, i listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound. But if the concepts are properly understood economics is fun. Karl pearson i know too well that these arguments from probabilities are imposters, and unless great caution is observed in the use of them, they are apt to be deceptive. Basic concepts of marketing simply put, marketing is. Unit 3 basic marketing concepts market segmentation demographics statistics that describe a population in terms of personal characteristics. Definition marketing is is a social process by which individuals and groups obtain what they need and wants through creating, offering and freely exchanging products and services of value with othersphilip kotler. Marketing mix is the combination of all marketing variables. Introduction to marketing concepts mba crystal ball. Jump in and find the marketing ppt templates that fit your presentation just right. Download marketing concepts presentation transcript. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through. However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing. Download chapter 2 basic marketing concepts 976532 ppt for free.